Lia is the first flushable, biodegradable pregnancy test. Designed and developed here in Philadelphia, with little to no brand presence, I got the ball rolling with brand research and strategy, and began selecting and consolidating brand assets for easy use. I played a pivotal role in package design, allotting months toward solving one challenging problem: Making detailed, copy-heavy packaging and instructions look good, while also meeting FDA requirements.
creative. code. copy.
When I arrived, Lia's brand direction was virtually nonexistent. I pushed for clearer and more consistent voice in the content we created, and worked with limited (and limiting) assets to create brand collateral, write copy for social media and web content, and make a few collages, too. Below is a parallax collage created for Lia's website launch.